B2C Multi-media Campaign

Client: Old Town Hot Springs (formerly Steamboat Springs Health and Recreation Center)

Objective: In response to a local bond issue proposing a new town Recreation Center, client needed to create a brand, enhance image, and increase awareness among both local and tourist audiences.

Stragegy: Highlight the establishment’s fascinating history and mineral springs while introducing an updated image and repositioning the existing “Rec Center” as a fun place for families and individual fitness enthusiasts.

Media: Magazine, Newspaper and Outdoor (interior bus signage)